Be brave, be you!

BE BRAVE, BE YOU!

 

7 years ago in 2011 I had my very first meeting with the alpes. I was traveling with work. It was my first job at an advertise agency. Our conference went to snowful angel mountains – Engelberg.

It feel so good being back again in winter time 2017.

This is my true happy place. Snowful mountains and with a free mind. ❄️ But. I wouldn’t be this happy and I wouldn’t be here if it wasn’t for what I done. That I quit my day job working with communication and marketing, started traveling alone to make new friends, embraced my passion for skiing and ended up building a brand new business.

From my experience there’s a need to encourage female role models but also another communication in the outdoor industry. A tonality from a female perspective that’s including more women to get outdoors.  The outdoor agency Systrar i bergen is now part of that change. Which makes me feel so humble and proud.

Be brave, be you!

/Johanna

 

7 years later, back in Engelberg winter time. December 2017.

 

 

Feels good be back skiing again since I broke my inner knee into pieces.

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